# VIVI – Die Schweizer Kola

> VIVI is Switzerland's original craft soft drink brand, founded in 1938 in Eglisau. The brand produces cola, sodas, iced tea, mate, and aperitifs using natural ingredients, no artificial flavours, and 100% Swiss production. VIVI is part of ViCOLLECTIVE AG and is available nationwide across Swiss restaurants, retail, and SBB (Swiss Federal Railways) train dining cars.

VIVI was first launched in 1938 by the Mineralquelle Eglisau as Switzerland's first cola. After a hiatus from 1986, Christian Forrer and Kurt Lambert revived the brand in 2010. Today VIVI has expanded beyond cola into a full portfolio of natural soft drinks, all bottled in Eglisau in the canton of Zurich. The brand is majority-owned by Christian Forrer and Kurt Lambert. CEO is Ramon Schalch. VIVI is a sister brand to ViCAFE, a Swiss specialty coffee brand, both under the ViCOLLECTIVE AG umbrella.

Key brand values: 100% Swiss production, natural ingredients, no artificial flavours, over 10% less sugar than conventional colas, local sourcing to reduce transport emissions, and a strong community and sports culture rooted in cycling heritage.

The site is available in German (default), English, and French.

## Main Pages

- [Home](https://www.vivikola.ch/): Brand overview, hero, product carousel, and latest blog posts
- [Products (Produkte)](https://www.vivikola.ch/produkte): Full product catalogue split into Kolas, Sodas, Teas, and Apéros
- [Where to Buy (Erhältlich)](https://www.vivikola.ch/erhaeltlich): Locations and stockists across Switzerland
- [About Us (Über uns)](https://www.vivikola.ch/ueber-uns): Brand history, timeline, sustainability, team, and FAQs
- [Blog](https://www.vivikola.ch/blog): Community stories, heritage articles, and event coverage
- [Contact (Kontakt)](https://www.vivikola.ch/kontakt): General enquiries and B2B/sales contact

## Products

### Kolas
- [Kola Original](https://www.vivikola.ch/produkte/kola-original): Switzerland's original cola since 1938. Made with real kola nut, natural flavours, and Swiss spring water. Over 10% less sugar than conventional colas.
- [Kola Zero](https://www.vivikola.ch/produkte/kola-zero): Sugar-free version of the classic Kola Original.

### Sodas
- [Apfelschorle](https://www.vivikola.ch/produkte/apfelschorle): Sparkling apple juice made from Swiss organic apples.
- [Blutorange](https://www.vivikola.ch/produkte/blutorange): Blood orange soda from Sicilian organic oranges, produced in Switzerland.
- [Zitrone](https://www.vivikola.ch/produkte/zitrone): Lemon soda with organic Sicilian lemons and a hint of ginger, made in Switzerland.

### Teas
- [Mate](https://www.vivikola.ch/produkte/mate): Organic mate with cascara. Natural energy drink brewed in Switzerland.
- [Mate Zero](https://www.vivikola.ch/produkte/mate-zero): Sugar-free version of VIVI Mate with cascara.
- [Eistee](https://www.vivikola.ch/produkte/eistee): Swiss-made iced tea with natural ingredients.

### Apéros (18+)
- [VIVI Spritz](https://www.vivikola.ch/produkte/vivi-spritz): Non-alcoholic bitter orange and elderflower aperitif. Swiss-made.
- [Vodka Mate](https://www.vivikola.ch/produkte/vodka-mate): Alcoholic ready-to-drink mate cocktail. Age-restricted (18+).

## Brand History (Key Milestones)

- **1938**: VIVI Kola launched by Mineralquelle Eglisau as Switzerland's first cola.
- **1939–1945**: Wartime sugar shortages made production difficult; the drink became popular with soldiers as a beer alternative.
- **1949**: VIVI Kola sponsors the Tour de Suisse, gaining national recognition as the "racing driver's beer."
- **1960**: Major rebranding campaign with a new taillored bottle design, which won a design award.
- **1967**: Iconic TV ad campaign "One, two, three – VIVI for me" launched in response to growing competition from American colas.
- **1986**: Production halted in December. Feldschlösschen AG, owner of Mineralquelle Eglisau, switches to bottling Pepsi.
- **2010**: Christian Forrer revives the brand in Eglisau. 2,500 bottles sold in two hours at the launch event.
- **2017**: Team member Lukas cycles from Cameroon to Switzerland, retracing the original kola nut journey.
- **2020**: Five VIVI employees travel to Cameroon in partnership with Fairtrade initiative "Made in Ebolowa."
- **2021**: VIVI expands with Mate, Soda, and Iced Tea ranges.
- **2024**: Becomes main sponsor of VIVI Zuricrit, Switzerland's fastest urban cycling race.
- **2025 (June 12)**: VIVI Kola replaces Coca-Cola in all SBB train dining cars across Switzerland, exactly 15 years after the 2010 revival.
- **2025**: Full brand rebranding from "VIVI Kola" to "VIVI" as an umbrella brand for all natural drinks.

## Company & Contact

- **Legal entity**: ViCOLLECTIVE AG
- **Production location**: Eglisau, canton of Zurich, Switzerland
- **Founder & Chairman (VRP)**: Christian Forrer
- **CEO**: Ramon Schalch
- **COO**: Pascal Herzog
- **B2B / Sales contact**: sales@vivikola.ch
- **Careers**: https://vicollective.jobs.personio.de/
- **Sister brand**: ViCAFE (Swiss specialty coffee) – https://vicafe.ch/

## Social Media

- [Instagram](https://www.instagram.com/vivikola)
- [Facebook](https://www.facebook.com/ViviKola/)
- [LinkedIn](https://www.linkedin.com/company/vivi-kola/)

## Legal

- [Impressum](https://www.vivikola.ch/impressum)
- [Privacy Policy (Datenschutz)](https://www.vivikola.ch/datenschutzbestimmungen)
- [Terms & Conditions (AGB)](https://www.vivikola.ch/allgemeine-geschaftsbedingungen)
- [Legal Notice (Rechtlicher Hinweis)](https://www.vivikola.ch/rechtliche-hinweise)